SKY HELPS SUNOCO APLUS REMODEL 40 LOCATIONS TO ENHANCE CUSTOMER EXPERIENCE
SKY’s recent project with Sunoco APlus stores shows that retailers can create a more modern experience for customers without committing to a full design overhaul. By implementing minor aesthetic upgrades, we were able to refresh the interiors of 40 Sunoco APlus locations, all within a tight timeline of roughly 3.5 months.
A dynamic retail market, convenience stores are in the midst of a shift towards foodservice offerings. According to the 2022 Convenience Store News Industry Report, all in-store merchandise sales were up, but foodservice saw an “unprecedented” 20.5% increase.
With higher traffic entering stores, it was important for Sunoco to modernize its design to enhance the overall customer experience. SKY’s approach was not so much a remodel, but a “refresh” - implementing new paint, wall tile, and graphics while leaving fixtures, cabinetry, and equipment unchanged.
The process began with members of the SKY team visiting each of the 40 locations, scanning the interiors with our Matterport cameras to gather all of the site-specific information necessary to write the scope of work for each individual location.
While the floor plans varied in each location, the overall style was generally the same. The refresh featured a new, modern color story with wood grain and light blue tile, neutral wall colors, and new graphics in all locations. SKY crews also replaced old lighting with new LED lighting throughout the stores and replaced ceiling grids.
“One thing that differentiates us in our space is the amount of GC work we’ll do,” said Brian Wilburn, SKY senior VP of sales and marketing. “Most of our competitors won’t even touch that.” Rather than hiring a third-party crew, SKY's ability to handle general contracting work ensured that the project was completed within the tight timeline.
After 3.5 months of hard work, SKY crews delivered on the full scope of the project at all 40 locations - the work including demo, patch/paint, new wall tile, new graphics, new ceiling grids, and new lighting. Not only was the collaboration with Sunoco APlus a success, we look forward to refreshing 60 additional store locations later this year.
This project with Sunoco is an excellent example of how SKY’s approach can help a company quickly implement fresh designs to enhance customer experience. By managing the project from scope to installation, we were able to streamline collaboration with our client and provide a comprehensive solution that met Sunoco's needs.
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