Artificial Intelligence – scary powerful! What is this, magic? No one knows where this will go, only our imagination, and some of those roads are frightening. Fact is, AI is not going back into the box, it is here to stay. So we decided to educate ourselves the best we could. Our conclusion – AI while powerful, is simply another tool to enhance our offerings and cannot replace the unique creativity that humans bring to the table.
Lets jump in on how we came to this conclusion…
AI has been around for quite some time, only now with its rapid changes has it become a topic of conversation. We see a lot of this on social media, filters, facial enhancements, alterations and high resolutions photos that are hyper realistic. A cowboy bear riding a unicorn through space? Sure. But it does look real! But, what use is this? How can we make this useful as designers? Plenty of ways…
As we calculate the investment (our valuable time as currency) to keep up with AI is a daunting task. That is why we are investing in us, with the plan to share with the world. There are no secrets, there is no silver bullet, but we want to draw our own conclusion and share with our rapid industry – good, bad or indifferent. We are not advocates for nor oppose it. We are merely learning.
Designers do not be worried, AI cannot replace human creativity. It can BOOST creativity! Enhance the design experience through collaboration with your internal and external teams. Some out of the box thinking will get the creative juices flowing.
Stay tuned as we educate ourselves and our friends in the industry. 2024 will be a wild one for sure! If you have not already, check out our timelapse video here: https://www.youtube.com/watch?v=U79XIuN-Iok
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Want to talk more about what we know? Contact one of our retail strategist:
Steven Worsham
Harry Newton
Trey Paul
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